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March 18, 2008

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George

I have noticed a few ads that had scrolling text from bottom to top, some branding on the side, and just played generic music. I believe this is attempt to actually have their message shown during a TIVO fast forward fest. If people don't fast forward, they still see the message too.

Funny is good. Funny lasts. But I believe funny needs to have a purpose and convey a message.

Most funny to me lately: www.mytalkingstain.com.

Stanley

Not only will they watch it, they will want to watch it over, and over, and over. In marketing terms, talk about frequency!

Bruce Hershey

I can say that marketing is getting even more creative than ever, if not funnier or more serious. Just check out the immense power of guerilla marketing and tactics. As far as TV commercials go, most companies are really exploring in to viral-quality - the ones that are memorable and funny. Here in Toronto, local businesses are really putting an effort into making their advertisements unique and appealing.

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