I'm staying at a nice hotel, almost $200 per night. As I walked into the room the first thing that caught my eye was that they provided a very nice clock radio, one that was optimized to work with an iPod.
I thought this was a very nice touch, and clearly something tailored to a business traveler. The kind of thing that says, "We think about you and want to make your stay a little more enjoyable." The kind of thing that makes you remember a hotel. They also have a very nice DVD player attached to the television.
I stay in a lot of hotels, and have to say that having an iPod enabled radio and a DVD player are not common amenities that I run across.
Then I went to unpack and hang up my clothes, and the message changed.
If you look closely at the picture (click on it to enlarge) you will see that apparently three of these completely useless hangers have in fact been boosted. So maybe they are on to something after all.
Next I discover the smallest bar of soap I've ever seen. This is the bar of soap after washing my hands exactly one time. I put the quarter in the picture so you would get a sense of scale. At this point I was completely confused. A couple observations and a question for the hotel manager.
You are savvy enough to know that most business travelers have an iPod, and aren't carrying their favorite CD's around with them. But you apparently believe that they are carrying DVD's in their travel case. You have enough money to put a DVD player in the room, which probably doesn't get used very often, but go cheap on hangers and soap which are used by nearly 100% of your customers.
Is this part of a master plan? Do you have a target audience in mind that responds to this particular positioning? Or is all this the result of a series of disconnected decisions made by you and your predecessors?