Did you know that Bruce Springsteen is in town this weekend?
Neither did I until a couple minutes ago when I found out by accident looking for something else. Turns out Bruce and the E Street Band are playing Sunday night at the United Center. I wish someone had told me.
How often do you hear about a concert or event that you would have absolutely attended but you found out about it a day or a week late? Right? Happens all the time.
Sure you can sign up with Metromix (I did long ago) and get emails all the time. But they come when I am at work as an interruption, they are not really organized well, and not personalized based on what I really am interested in.
Why hasn't Apple jumped in to solve this problem? They know where I am, and based on my iTunes library they know what music I have, what music I buy, what music I listen to most. The Genius is always telling me about music I might like, or offering to build a playlist for me. Why didn't it tell me Bruce was coming to town?
When I'm in iTunes I am in a far different place than when reading email. That is exactly the time to give me personalized music related news.
I put the over-under at 12 months before Concert Promotion is a central part of iTunes. And considering the greed and tone deaf approach to customer service that Ticketmaster has shown with ridiculous fees and charges even as we print our own tickets, I think that Apple could do to them what it did to the cell phone market. Come in late to a mature market, redefine it based on user experience, and then own it.
Do you want the over or the under?